In the heart of the Waterside Campus, a new art installation by Senior Digital Marketing Lecturer and creative artist Kardi Somerfield is rewriting the rules of engagement, merging art and education to create a unique learning experience and visual identity for the newly refurbished Waterside bar. We recently had the opportunity to meet with Kardi Somerfield, to discuss her work. 

Kardi’s work stands as an extraordinary tribute to Northampton, stretching three meters in height and an impressive nine meters in length. It encapsulates the very essence of Northampton. Boasting over 200 distinct locations and nearly 300 characters, this monumental piece symbolizes the heart and soul of the town. The installation, at its core, epitomizes inclusivity in our local community.

Creating a work of these dimensions came with its own set of challenges. Transitioning from drawing on a digital screen to delivering a huge-format vinyl involved creating a vast Photoshop file with over 1000 layered elements including buildings, characters, and wildlife. 

One of the most intriguing aspects of Kardi’s creation is its interactive dimension. By integrating QR codes, she created a digital-physical bridge, allowing visitors to interact with the artwork in unique ways. This innovative artwork blends digital and analog technologies and transcends the visual spectacle to become a powerful pedagogical tool, particularly for storytelling within the realm of education.

Click here to watch the interview on Kaltura Player.