At the University of Northampton, we aim to provide our academic staff and students with the best tools for teaching and learning. One such tool is Kaltura, our video and audio media platform which enables tutors and professional services staff to create engaging content as well as allowing students to create and submit video for assessment. But did you know that Kaltura now provides you with detailed insights into your content’s performance? Enter Kaltura My Content Analytics – a feature designed to help you understand how your videos are engaging your students.

What Can You Track?

Kaltura’s My Content Analytics provides you with a wealth of data at your fingertips. For example, you can track:

  • Views and Engagement: See how many times your content has been viewed and by whom. This can give you a snapshot of how many students are engaging with the materials.
  • Viewer Drop-off: Understand where viewers stop watching, helping you fine-tune your video length or key points.

Focus on Key Data Points

There’s a lot of information available in Kaltura’s analytics dashboard, which can feel overwhelming at first. If you’re a beginner, we’d recommend you focus on Top Videos – this section will show you which of your videos are getting the most views and how they’re performing. Once you’re comfortable with that, you can dive into deeper analytics.

Why Is This Important for Educators?

For educators at the University of Northampton, this data can be very useful. If you’re using video to deliver taught content or supplementary materials, knowing how students interact with that content can inform future teaching strategies. Are students dropping off before key explanations? Do certain areas require more emphasis? This feedback loop can directly impact student outcomes. Combine this insight with the new student engagement analytics in NILE and you have a lot of helpful data to better support your students.

How to Access My Content Analytics

  1. Go to mymedia.northampton.ac.uk.
  2. Log in with your university credentials.
  3. Select My Analytics from the drop-down menu.

From there, you can explore a range of metrics to optimise your teaching content. And if you want to learn more, schedule some training with your Learning Technologist, who can guide you through more advanced features.

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