If you are interested in how engaged your students are with your video content, then Video Analytics can provide you with some useful insight.

You could discover that your video is a total sensation. That your students watch it over and over again. That they stop at specific points to really take in and digest what you’re talking about. That they are watching it and it is helping them achieve better outcomes.

Conversely, lots of my videos have appeared in front of staff, a small percentage of them click on the video and those that click on the video rarely make it all the way to the end. This forces me to reflect: does it need to be an hour long? Would it be more engaging if it were just 15 minutes? Do I sound very bored?

The wonders of modern Video Analytics have revealed to me that I am not, perhaps, as interesting as I have led myself to believe.

Setting aside my own self-esteem issues, Video Analytics can make a massive positive difference to how you teach and enable you to focus your energy and time in the most productive way.

Every one of your videos in MediaSpace has an Analytics report for you. It can tell you things like how many times a video has been viewed, where your viewers are in the world and what device they have viewed your video on. This is really useful data.

But, let me be clear: you are not required or compelled to use this data. You can continue to produce videos in the same way that you have always done. However, if you are curious to find out how engaged your students are with your videos then feel free to dip your mouse into the glorious world of Video Analytics.

I’m happy to provide a link to some thorough guidance provided by Kaltura or you can contact your subject Learning Technologist and ask them questions about Kaltura analytics or any of our tools and platforms.

This is a link to a detailed guide on Analytics.

One final thought: if you are not inclined to explore Video Analytics then let me offer you one tip: keep your videos short, focused and accessible.

Happy content creation.

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