Currently viewing the tag: "Marketing"
In 2021, a small project was conducted to find out how students wanted to be communicated with (were there any tips and tricks that we were not already using?). The final list provided a few new ideas and have led to a broader discussion within Library and Learning Services about the way in which we communicate to all our stakeholders:
- Chalk boards in walkways (being used by Waterside Campus restaurant in walkways)
- Paper handouts on tables (used sometimes in food areas)
- Rollup banner
- Digital screens
- Social Media (noted that F/book popularity decreasing) but Instagram could be useful
- MyNorthampton / local app – it was asked if can it do notifications?
- NILE / VLE homepage
The group noted that we should use more of:
- Targeted messages (perhaps by subject area)
- Memes
- Put up main survey results on screen and what we are doing about them
- Have a competition which encourages user generated content
- Short tips
- Quick videos (under 3 mins….ideally much less)
They suggested that messages could use:
- Capital letters
- Note when services are FREE
- Bold text
- Text which is short and focused
- Text which quickly highlights the benefits and opportunities of the message
It was noted that senders should be cautious of jokes / cartoons – the message needs to apply to all and not offend audiences.
Recent Posts
- Exploring AI in Blackboard Ultra: A Case Study in Test Creation
- Blackboard Upgrade – November 2024
- Spotlight on Excellence
- Building on Success: Fix Your Content Day at UON with Deborah Gardner
- Blackboard Upgrade – October 2024
- Small Changes, Big Impact: Fix Your Content Day
- “I can use the tools available to me to create online video tutorials for students”
- Stress-Free Submissions: How Practice Can Transform Digital Assessments
- AI Conversation: New feature September 2024
- Unlocking the Power of Kaltura: My Content Analytics
Tags
ABL Practitioner Stories Academic Skills Accessibility Active Blended Learning (ABL) ADE AI Artificial Intelligence Assessment Design Assessment Tools Blackboard Blackboard Learn Blackboard Upgrade Blended Learning Blogs CAIeRO Collaborate Collaboration Distance Learning Feedback FHES Flipped Learning iNorthampton iPad Kaltura Learner Experience MALT Mobile Newsletter NILE NILE Ultra Outside the box Panopto Presentations Quality Reflection SHED Submitting and Grading Electronically (SaGE) Turnitin Ultra Ultra Upgrade Update Updates Video Waterside XerteArchives
Site Admin