Link to video case study.

Senior Lecturer in Marketing Kardi Somerfield provides a reflective insight into how students can be involved in both module content creation and assessment design, by facilitating online debates which inform the end of year exam.

Working with third year Marketing students in the module ‘Issues of Advertising Practice’,  Kardi encourages her students to view the debates as an opportunity for democratic learning by giving them the role of a weekly chair. To fulfil this role students must begin a topic with their own question, host a debate and nominate a best post of the week.

Her approach has been highly commended by the module’s External Examiners as being innovative and well run. The Dean of Learning and Teaching, Prof Ale Armellini said: “Kardi’s approach is highly engaging for students, as well as rigorous and innovative. This is an exemplar of active blended learning in practice, where student centredness, personalisation and interaction operate together towards the achievement of outcomes and a fantastic learning experience”.

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