For some time discussion has been going on about a Brand Leather generic campaign similar to WoolMark and the Cotton Council in the USA. With pressure on leather from new technical textiles, plastic materials at one end and some unchallenged claims by environmental NGOs at the other the time is right for the industry to make a serious move.
An initiative under the name LeatherNaturally! was launched at the opening Press Conference at the All China Leather Exhibition in Shanghai at the start of September and has gained widespread support.
Listen to the podcast from that Press Conference.